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Paul Saunders, 12th March 2010

Google: The Proper Noun that became a Verb

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Not since William H Hoover bought the patent for Murray Spangler’s invention of a vacuum cleaner has a company had their name converted to a verb in the English language. Google is a monster in business terms. They are processing over a billion searches a day and they have their finger in just about every technology pie. They are continually in the news with new product launches with their Apps Marketplace and Reader Play both going live over the past few days.

But with their tentacles spreading so widely and rapidly their company motto of “Don’t be evil” is becoming more and more difficult to maintain as this Australian video suggests.

In my experience it is very hard for a growing company to maintain the ethos and morals that made the company a success in the first place. The core team of managers and innovators get progressively thinned out by expansion and the maintenance of the moral pursuit is consumed by the pursuit of business. I hope Google succeed in their aim to avoid the evils of big business. They are a dynamic, innovative company with some great business models and ideas who have some of the more traditional big players seriously worried. The world needs business disruptors....

malcolm cox, 12th March 2010 at 10:39pm

Have we all gone "english" today the posts seem to be on language and its uses! Lets hoe we get it right!

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